The House of Mouse has taken a serious nosedive over the last three years, having gone from a high of about $201 down to $89 and change—a 55% drop that feels like one of its roller coaster rides. Not exactly the thrill Disney shareholders were hoping for.
But Disney (DIS) has an ace in the hole, so to speak, that just might be its saving grace: a formidable economic moat (you know…brand strength, intellectual property, diversified segments, economies of scale, etc.).
Right now, Disney’s facing some big challenges, and the market isn’t a fan of short-term uncertainty. But looking ahead, there’s plenty of room for a comeback if the company gets its house back in order. Assuming that it eventually does, anyone willing to buy Disney at these levels would be looking for a technical trigger for a longer-term trade. Where might that be?
Looking at a weekly chart, Disney’s StockCharts Technical Rank (SCTR) score hit a super-bullish 90 twice, but, for the last three years, it’s been scraping the bottom of the chart. Currently, Disney’s stock price is not too far above its pandemic lows.
Here’s another interesting thing: Look at the resistance levels (blue dotted lines) at $115 and $125. Not only do these mark swing high points that repulsed price twice, but the range itself also happens to be the “fair value” range estimated by several fundamentally-based analysts. If Disney’s going to bounce back, it needs to break through those resistance levels before any real uptrend can take hold.
Let’s suppose it does. If you’re looking for an early entry point, where might that be? Let’s zoom in on the daily chart.
If you’re looking for an early entry point…
So, is Disney a bust or a bargain? The House of Mouse has seen better days, but it’s not out of magic just yet. With stocks near pandemic lows and key resistance levels to watch, there’s a possible upside for those willing to hang tight. A break above the trendline, fueled by strong buying momentum, just might signal the start of Disney’s next chapter. As for now, it’s a waiting game.
Disclaimer: This blog is for educational purposes only and should not be construed as financial advice. The ideas and strategies should never be used without first assessing your personal and financial situation, or without consulting a financial professional.